Time to get serious on skills
I’ve long been a firm believer in the importance of recognised skills to building credibility for internal comms, as a profession and to us as practitioners. So I’m really proud to be entering 2015 as an IoIC Professional Practitioner
The Institute of Internal Communication already offers four levels of Accreditation and launched its continuous professional development programme – Excellence – under the ‘Love your career’ banner, appropriately enough on Valentine’s Day 2014.
What do you have to do to get CPD certification? Your job! I’ve always found the IoIC to be grounded in the real world of the IC practitioner and its CPD scheme is no different.
Pretty much everything you’re already doing as part of your current IC role (or preparing for your next one) will earn you a few points. If you’ve got a personal development plan in place at work, you’re already on the way.
Participants plan their path through CPD and, by gaining 40 points each year, receive annual certification and the right to use the designation ‘IoIC Professional Practitioner’ after their name.
Points are awarded for activities like attending training courses and seminars, involvement with IoIC or other recognised events, mentoring or being mentored, reading and reflecting on comms books, or even taking part in online debates.
So just before Christmas I sat down and logged my activity into the IoIC’s CPD system. As well as uploading pdfs or other links to provide evidence, I had to enter a short description of how the activity supported one of my learning aims. No, stay with me, it really wasn’t that onerous. In a couple of days, stopping and starting, I’d racked up more than my 40 points and hit submit. Off went my workbook to be reviewed. This week I received an email congratulating me on reaching the required standard.
The recognition runs for 12 months so I’ll be doing the same this year; keeping a record of the books I read, events I attend and articles I contribute to be sure that I renew my certificate next year.
Inspired? Hit the books
If you’re interested in recording your own development and becoming an IoIC Professional Practitioner, here are a few books I’m currently enjoying:
From Cascade To Conversation by Katie Macaulay
Employee Engagement by Emma Bridger
IC Trends for 2015 – a free ebook from the IoIC.