Looking for an internal comms qualification in 2014?
While you’re planning for your end-of-year review, it’s also time to give some thought to 2014’s personal development plan. For me last year, that meant formalising my experience with a ‘proper piece of paper’ – it was time to get qualified.
I chose the Advanced Diploma from the Institute of Internal Communication and I’m pleased (and more than a little relieved) to have passed with distinction. The Advanced Diploma is one of four tiers of accreditation offered by the IoIC depending on where you are in your career.
I’m an IoIC board director and enthusiastic supporter of all its training but, in the interests of impartiality, other qualifications are available! There’s a great round-up here from Kevin Ruck, a founding director of PR Academy.
As well as my newly minted IoIC Advanced Diploma, I completed Melcrum’s Black Belt programme back in 2008. My team has also drawn on elements of the ‘bitesize’ learning formerly provided by Gatehouse Group and which is now neatly rolled-up into the ‘Accelerate’ package offered jointly by Gatehouse and the IoIC.
There’s no doubt that there’s plenty out there, whether you’re looking for a formal qualification or a workshop on a specific tactical issue from change to web editing.
So where do you start and how do you know what your PDP should focus on?
I’m a great fan of the competency framework developed by Sue Dewhurst and Liam Fitzpatrick via Competent Communicators and the one from the IoIC. Personally I use a hybrid of the two which I’ve tweaked to suit my own circumstances. I’ve carried a paper copy around from role to role – old skool – and admit that I take great satisfaction in highlighting things as I feel I’ve achieved them!
So go on – spend the weekend in the company of some of these resources and take your best ever development plan to that annual review.